EmmaM Online — Episode #6: Targeting Audiences

EmmaM Online Episode 6 Core, Custom, and Lookalike Audiences for the Multi-Location Brand

Facebook provides three distinct targeting strategies for marketers:

1. Core Audiences: Target ads using Facebook data.

2. Custom Audiences:
Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.

3. Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.

“For a brand’s marketing team, how do we use Core, Custom and Lookalike audiences to effectively target the right customer, at the right time, in a multi-location brand?”

-Emma Monro, SocialSurvey

WIIFM – What’s In It For Me?

Go to the pinned post on our Facebook SocialSurvey page, and get the reminder!

That’s a wrap of Episode 6: Thanks for all of your insights and collaborations, and see you next time for an Introduction to Metrics for Multi-Location Brands! Get the reminder.